[Webinar] The 3 Types of Research to Help You Define Your Content Strategy

Welcome to our webinar on research for strengthening your content strategy with George Chasiotis, Managing Director of MINUTTIA. MINUTTIA is an organic growth acceleration agency for B2B SaaS companies. 

Today we looked at their strategy for researching your audience, customers, and keywords. This webinar covered:

• Why multi-touch attribution requires you to be omnipresent
• Unique audience research pillars
• Keyword types for SaaS companies

Watch the webinar replay below and follow along with the slides here.

Thanks for tuning in. Here are some more resources from George:

• A Topic Cluster Case Study
• How to Build Topical Authority
• How to Perform an SEO Content Audit for Your Blog

Keep an eye on the #announcements channel in Slack for news on upcoming webinars, AMAs and office hours.