Podcast

Episode 50 - Minuttia: George Chasiotis on the content recession. Is it finally over?

Jimmy Daly
April 1, 2024

This episode is brought to you by our friends at Minuttia.

You can subscribe and listen to all episodes of "Content, Briefly" on Apple Podcasts, Spotify, or your favorite podcast app.

On episode #50 of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams, the nuances of a media business, and more.

Timestamps:

00:00 Intro

03:35 Who is George Chasiotis?

03:52 Insights on the content marketing recession.

08:47 What is Minuttia?

10:22 Introducing GrowthWaves, a B2B growth newsletter.

12:48 Launching a diversified set of services.

14:34 Adapting team skill sets for evolving content marketing.

18:08 The evolution of GrowthWaves as a media company.

20:04 Changes happening in the content marketing industry.

24:12 Redefining content roles.

28:48 Benefits of outsourcing.

31:53 The role of reporting content marketing impact.

41:22 Learn more about George and Minuttia and get in touch.

42:15 Outro

Useful Links:

👉 Minuttia Website: https://minuttia.com

👉 GrowthWaves: https://growthwaves.com

👉 George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/

👉 Minuttia Impact Report Webinar: https://www.superpath.co/blog/webinar-how-a-simple-report-saved-our-agency

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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