Episode 123 - Who Needs a Content Strategy!?

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In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in content marketing?

As AI accelerates change across every channel, the trio explores how content teams can balance experimentation withlong-term planning. They discuss why “random acts of content” are still a trap, how to adapt strategy on shorter timelines, and which fundamentals—brand, positioning, messaging—remain constant.

They also touch on shrinking teams, the blurred lines between content and enablement, and why AI might actually give marketers space to be creative again. It’s an honest look at how strategy is evolving in an era of speed, uncertainty, and endless possibility.

This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

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