Episode 56 - BentoBox: Hannah Geise on checking every content box

Jimmy Daly
May 13, 2024

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On episode #56 of Content Briefly, we’ve interviewed Hannah Geise, Senior Content Manager at BentoBox, and discussed the impact of technology on restaurant management and marketing, as well as her journey through various roles in the food and hospitality industry, and more.


00:00 Intro

01:31 Hannah Geise’s background.

02:42 Hannah’s experience at Harvard Innovation Labs.

03:12 What is BentoBox about?

04:55 Who is the primary buyer BentoBox serves?

05:46 Hannah Geise’s journey through the hospitality industry.

06:55 What is included in BentoBox’s content strategy?

10:15 BentoBox’s onboarding process for new customers.

11:18 How BentoBox incorporates E-A-T in its content process.

13:25 What community outreach looks like for BentoBox.

14:11 Embracing restaurant technology and SEO strategies post-pandemic.

18:25 BentoBox’s content planning process.

20:19 Using feedback from the marketing team to inform content creation.

21:27 The key metrics that BentoBox measures.

24:01 BentoBox’s internal team dynamics and task prioritization process.

25:16 Hannah’s typical workday routine.

30:32 Personal success skills and techniques.

32:25 Learn more about Hannah Geise and BentoBox and get in touch.

33:04 Outro.

Useful Links:

👉 Website: https://getbento.com/

👉 Hannah on LinkedIn: https://www.linkedin.com/in/hannahgeise/

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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