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Today, Jimmy is joined by Julie Beynon – Head of Analytics at Clearbit.
Clearbit is a B2B data activation platform for marketing intelligence, helping its clients truly understand and identify prospects in their business.
After a short stint in content marketing, Julie realized her talents could be recognized elsewhere, and joined the data analytics world. Jimmy and Julie discuss data, analytics, attribution and the concept of getting “close enough” when drilling down into the details.
To find out more about Julie, feel free to connect with her on LinkedIn. (https://www.linkedin.com/in/jbeynon/)
To learn more about the processes at Clearbit – have a read of their blog here (https://clearbit.com/blog/our-marketing-attribution-model)
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