Content in 2025: How to Maximize and Measure Revenue Impact

Join Tom Rudnai from Demand-Genius and Jimmy Daly from Superpath for a webinar where we'll demonstrate why content attribution is no longer optional. Learn how to move beyond vanity metrics and prove the direct revenue impact of your content marketing efforts. We'll share practical strategies for measuring ROI, gaining buyer journey insights, and aligning sales and marketing teams to close deals faster.

You'll discover how Demand-Genius helps content teams get proper credit for their revenue contribution while focusing on what they do best—creating exceptional content.

• Learn more about Demand-Genius (mention Superpath to get a 20% discount)
• Follow Tom Rudnai on LinkedIn
• Check out the slides
• Get a free content audit

Here's the recording:

And here are some links and sources mentioned during the presentation:

• Gartner - Search Volume: https://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents
• Zero Click Searches: https://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/
• Split of terms in AI overviews:  https://www.linkedin.com/posts/marktraphagen_confirmed-ai-overviews-still-almost-entirely-activity-7241877334817935360-kXbH/
• 75% avoid reps: https://www.gartner.com/en/sales/insights/b2b-buying-journey‍
• 94% don’t trust reps: https://www.saastr.com/the-saas-trust-crisis-with-godard-abel-video-transcript/‍
• Gartner buyer journey: https://www.gartner.com.au/en/sales/insights/b2b-buying-journey