If you're not in the community yet, it's been one of the most consistently valuable spaces I've found in my content career … a place to learn, sanity-check decisions, and grow alongside people who actually get this work.
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Winter 2027 class · By invitation30 of 30 spots left
Hey there,
If you're reading this, someone in Superpath Pro thinks you belong here.
One of our top community members used one of their limited referrals and named you as someone they'd like to join us.
Superpath Pro is the network where ~350 experienced content marketers trade notes, support each other, and navigate changes in the industry.
Most of our members started out as writers (a good chunk of folks went to journalism school and found their way into marketing). Many of us are a decade or two into our careers. Those careers were built on a clear template: running a blog, building an editorial calendar, and showing up on Google.
That template is changing. Search sends less traffic, drafts are cheap to produce, and content keeps getting folded into brand, growth, and product marketing.
Content marketing roles now include the blog, SEO, email, research, and managing freelancers, plus some mix of social, video, events, AI search, PR, sales enablement, paid ads, community, and podcasts 😬
In our little private corner of the internet, we're working out which skills to build next and how to position our experience. We're supporting each other along the way and advancing together.
We'd love to have you join us.
Alex HillearyCEO, Superpath
Most importantly, you don't have to do everything. Pick and choose what you want to take part in. We've designed Superpath Pro to work for people without much time to spare.
"Most professional groups boast about their member numbers. Superpath intrigued me for the opposite reason: they deliberately shifted from a massive free community to a much smaller, paid one - so they could focus on it, nurture it, and make it genuinely excellent. And they absolutely deliver."
"Content can be lonely work when you're an in-house team of one or two, and any time I need to brainstorm something or just bounce an idea off other content folks, I come here. I have no idea where else I'd turn if I didn't have access to it anymore!"
"I have been a member of many other content marketing and networking groups out there. However, Superpath just has this unique level of magic in their community that many will struggle to find elsewhere. It's still the one place I sign into every day."
On LinkedIn
If you're not in the community yet, it's been one of the most consistently valuable spaces I've found in my content career … a place to learn, sanity-check decisions, and grow alongside people who actually get this work.
Having a network that are in the trenches with you is so critical, and I'm grateful for this group and networks like Superpath. It truly feels like an extended coworker network, and working remotely makes that all the more special.
A nice perk of being part of the Superpath community was that when I put out a call for freelance editors, I was spoiled for choice.
Last night was the UK meet-up of the Superpath community. What I especially love about this community is that it bands together freelancers, agency folk, in-house marketers. Having been all three, I appreciate that!
Chatted with Peace Akinwale about this in our Superpath 1:1 last month, and we agreed: AI isn't faster. It's just a different type of work.
The challenge has been SO GOOD for getting back into the swing of it, and I've LOVED adding a load of smart people into my feed. Hard recommend to anyone considering Superpath.
I asked people in the Superpath community what other roles experienced content marketers could move into with little to no training. Product marketing came up enough times that it stopped looking like a coincidence.
Nicole D'Angelo was my second 1:1 matchup from the Superpath community and our conversation reminded me that many of us are working through similar questions right now.
30 of 30 spots leftbefore the January kickoff
Superpath Pro is normally $500 a year. As a referral to the Winter class, you join at $360 a year, about $30 a month.
💡 Have an L&D stipend to use before the end of the year? This is a great way to use it.
Your invitation is good through December 31. Once the 30 spots fill, new members join after the January kickoff.
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