If you have content that used to perform well, you should pat yourself on the back. It means you overcame a challenge that many have yet to conquer.
Whether you're looking to revive old content or trying to get content to rank for the first time, you will likely need to address a combination of low domain authority, subject matter authority and content relevance/comprehensiveness. Clearscope content optimization tool brings in realtime data, meaning that you can update content daily/weekly/monthly/quarterly/annually depending on the topic. A site covering Covid will need to be updated frequently, while an enterprise IT blog might only need to be updated yearly.
Here are a few other helpful resources for refreshing content:
Clearscope is an official partner of Superpath! To get a free keyword report, send a DM to Bernard Huang or Shannon Ratliff in our Slack community.
You can see the other tutorial videos in this series here: