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Content, Briefly

Episode 17 - Zapier: How Lane Scott Jones proved a 454% ROI on content

Jimmy Daly
July 31, 2023

You can subscribe and listen to all episodes of "Content, Briefly" on Apple Podcasts, Spotify, or your favorite podcast app.

On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss:

  • How Lane calculated a 454% content ROI for Zapier
  • How she grew the team from four to 20 people
  • How (and why) Zapier publishes 85 articles each month
  • How A.I. is speeding up the team's editing workflow

👉 You can follow Lane Scott Jones on LinkedIn here: https://www.linkedin.com/in/lanescottjones/

👉 You can learn more about Zapier here: https://zapier.com/

Jimmy Daly

Jimmy is the cofounder and former CEO of Superpath. He's currently an advisor and contributor via the blog and podcast. You can follow him on LinkedIn.

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