Episode 45 - MEDDICC: Jessica Walker on media > marketing

Jimmy Daly
February 26, 2024

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On episode #45 of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more.


00:00 Intro

02:21 Who is Jessica Walker?

03:03 Jessica’s background.

03:51 What is MEDDICC?

04:40 How does MEDDICC help customers?

05:33 MEDDICC’s ICP.

06:39 Different implementation plans based on customers.

08:09 What does media mean at MEDDICC?

10:57 SMEs' expertise in content implementation.

11:44 Enabling people using a media approach.

15:30 Channel and product perspectives.

19:08 How to build a media arm without a massive budget?

21:42 Does remote work affect video production?

23:17 Competitor analysis.

27:10 B2C side of MEDDICC.

27:43 Content performance measurement and attribution.

30:53 Important personality traits and skills.

33:29 Learn more about Jessica and MEDDICC and get in touch.

34:09 Outro

Useful Links:

👉 MEDDICC Website: https://meddicc.com/

👉 Jessica on LinkedIn: https://www.linkedin.com/in/jessicajadewalker/

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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