I'm really excited to release a new guest lesson from Dr. Fio Dossetto. She's the content marketing manager at Aula and was previously the senior editor at Hotjar. She also runs the excellent Content Folks newsletter.
In this lesson, she talks about:
I love her perspective on this topic and I think you will too. Also, please feel free to follow-up with Fio in Slack—she's one of our power users.
This lesson is only available to Superpath Pro members. Membership includes access to posts like this, courses on content strategy, monthly 1:1 calls, and regular office hours.