Episode 55 - Wistia: Sam Balter on video content marketing strategies for brand building

Jimmy Daly
May 6, 2024

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On episode #55 of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more.


00:00 Intro

01:14 Who is Sam Balter?

01:52 What Wistia is about and its customer base.

03:06 Wistia’s features and benefits for businesses.

05:32 Overview of Wistia’s content strategy.

07:05 Using video to build strong brand affinity.

10:13 How video marketing has changed post-pandemic.

13:09 How customer expectations have influenced video marketing.

17:23 Video content creation and organization strategies.

23:49 Benefits of video for content marketers.

31:29 Text vs. Video: Which is of higher priority for Wistia?

36:56 How Wistia’s state of video report works.

38:42 Maintaining brand consistency: marketing by committee vs autonomy.

44:01 Cons of the traditional assembly line model of content creation.

46:25 Thinking about video production like creators.

47:57 The rise of 10x content marketers.

50:16 Learn more about Sam Balter and Wistia and get in touch.

51:09 Outro

Useful Links:

👉 Website: http://www.wistia.com/

👉 Sam on LinkedIn: https://www.linkedin.com/in/sambalter/

👉 Video Marketing Statistics: https://wistia.com/learn/marketing/video-marketing-statistics

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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