Content, Briefly

Episode 60 - Paddle: CMO Andrew Davies explains how execs think about content

Jimmy Daly
June 10, 2024

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In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within business growth strategies, the complexities of content attribution, and more.



00:00 Intro

01:30 Who is Andrew Davies?

01:49 Andrew’s background.

03:22 What is Paddle about, who is it for, and its pricing model?

05:47 Navigating content marketing challenges from a CMO's perspective.

08:10 Balancing creativity and commercial goals in content marketing.

10:38 The complexity of attribution in marketing.

13:29 Integrating customer insights into your content strategy.

14:49 Expectations for content teams to analyze data.

15:57 Elevating brand engagement through episodic video content.

19:14 Balancing specialized content with broad appeal in business strategy videos.

22:10 Content's role in corporate acquisition.

25:07 The emotional core of business narratives and acquisition.

27:18 The remote realities of content production.

28:55 What the path towards becoming a CMO looks like.

32:42 Learn more about Andrew Davies and Paddle and get in touch.

33:24 Outro


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