Welcome to another content strategy teardown! This week, we're talking about Lattice. As always, we'll talk about its business model, then explore all of its content initiatives. To unlock this video, the rest of the series and so much more, check out Superpath Pro.
Summary:
(0:02) - Lattice is a people ops SaaS for managers to keep track of their teams
(0:37) - The pricing for Lattice is inexpensive and suggests they may be moving up market
(1:27) - Lattice emphasizes their G2 and Capterra reviews, indicating the type of buyer they are targeting
(1:46) - Lattice offers a variety of resources including articles, interviews, webinars, ebooks, podcasts, templates, community, Lattice University, change management, and People Success Awards
(8:05) - Jimmy reviews Lattice's gated ebooks and notes their potential for lead generation, particularly in addressing workplace culture issues
(10:09) - Jimmy comments on Lattice's significant funding and the scope of their content program
(13:06) - Jimmy discovers Lattice's magazine and job board, noting the interesting strategy of creating a separate publication within the community.
(15:24) - Jimmy checks Ahrefs and is impressed by Lattice's high volume and well-rounded content strategy, expressing interest in having someone from the company on their podcast
Jimmy Daly
Jimmy is the cofounder and former CEO of Superpath. He's currently an advisor and contributor via the blog and podcast. You can follow him on LinkedIn.
Talk about results, not actions, skills or experience. Every job application has room for a cover letter or personal email. This is your best chance to differentiate yourself. Most people whip up a risk-averse, generic statement that fills a page, but doesn't actually say anything. Just like content creation, your goal is not to hit a word count, but to say something interesting. The reader should be smarter, happier, more intrigued, etc. after reading whatever you have to say.
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