Episode 2 - Klaviyo: How Tracey Wallace Operationalized Success

Jimmy Daly
February 17, 2023

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Tracey Wallace, Director of Content Strategy at Klaviyo, joins Jimmy to share insights on Klaviyo's content team operations, including their work structure, KPI reporting, and tech stack.

Klaviyo is a SaaS company that offers email and SMS marketing as well as customer data to the ecommerce industry. Tracy explains how CDPs are becoming increasingly popular among businesses that need to collect first and zero party data in order to improve their marketing, targeting, and lead scoring.

Their customers range from hobbyists to large direct-to-consumer platforms, with a customer base primarily made up of small businesses and mid-market companies. The discussion highlights the importance of CDPs and their role in personalizing websites, emails, SMS messages, and even retargeting.

If you're interested in learning more about Klaviyo or Tracy's insights, visit Klaviyo.com or connect with Tracy on LinkedIn. You should also check out Tracey's newsletter → https://workweek.com/brand/contentment/

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