Episode 20 - Lasso: Jess Cook on her 12x "content repurposing multiplier"

Jimmy Daly
August 22, 2023

You can subscribe and listen to all episodes of "Content, Briefly" on Apple Podcasts, Spotify, or your favorite podcast app.

On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss

  • How Jess markets, upsells and cross-sells a product with a ton of features
  • Why she's chosen to invest heavily in audio and video content
  • Her process for getting to know the customer
  • Why daily standups are the key to good team communication
  • How she achieved a 12x "content repurposing multiplier"

Jess runs a podcast of her own called "That's Marketing, Baby" which you can check out here → https://www.thatsmarketingbaby.com/

This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/

👉 You can follow Jess Cook on LinkedIn here: https://www.linkedin.com/in/jesscook-contentmarketing/👉

You can learn more about Lasso here: https://www.lasso.io/

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