Content, Briefly

Episode 28 - Recart: Aaron Orendorff on low-volume, high-impact content

Jimmy Daly
October 16, 2023

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On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:

  • Aaron's low-volume, high-impact content approach
  • Why he only measures data points with a dollar sign in front of them
  • Recart's unique SaaS + service model
  • Lessons learned from four years at "the mothership" (aka Shopify)
  • How he landed a byline in the New York Times

Here's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions:

👉 You can follow Aaron Orendorff on LinkedIn here:

👉 You can learn more about Recart here:

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