Episode 54 - Some Good Content: John Bonini on building a great content brand

Jimmy Daly
April 29, 2024

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On episode #54 of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts, and more.


00:00 Intro

01:28 The origin of the Louder Than Words podcast.

03:48 Building a personal brand on the side.

06:59 John’s background.

15:15 Learnings from leading marketing at Databox.

22:27 How Some Good Content Company came about.

25:32 Knowledge sharing and consulting.

27:30 How industry changes affect companies’ content programs.

31:46 Does the Content Brand framework change?

34:37 Coaching vs execution.

37:46 Learn more about John and Some Good Company and get in touch.

40:05 Outro

Useful Links:

👉 Website: https://somegoodcontent.com

👉 John on LinkedIn: https://www.linkedin.com/in/jbonini/

👉 John on Twitter: https://twitter.com/bonini84

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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