Content, Briefly

Episode 64 - Mint Studios: Araminta Robertson on measuring content marketing ROI

Jimmy Daly
July 8, 2024

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In this episode of Content Briefly, we’ve interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decision to niche down to fintech clients, her approach to setting up customer reporting to track ROI on content, and more.

This episode is brought to you by our friends at Animalz.



00:00 Intro
02:44 Who is Araminta Robertson?

04:01 Typical client at Mint Studios.

04:58 The ‘why’ behind niching down to fintech clients.

06:55 PPC vs. SEO in content marketing.

08:52 Mint Studio’s in-depth process for finding the right keywords.

11:53 Transitioning from freelancing to starting an agency.

14:02 Freelancing vs. starting an agency.

16:35 Fin-tech founders' approach to measuring ROI.

17:56 Tracking progress and reporting back to clients.

19:28 Setting up Hubspot reporting to track revenue.

22:49 Focusing on the most critical metrics in reporting.

24:45 Using paid ads and SEO together in content marketing.

26:31 Slack group for fintech marketers.

27:53 Learn more about Araminta and Mint Studios and get in touch.

28:28 Outro


Useful Links:


Araminta on LinkedIn:
Slack group:


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Content, Briefly is produced by our friends at Minuttia.

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