Welcome to the latest edition of a new series we’re doing called 5 Minutes on Content. These will be quick presentations on a single idea. They’ll be presented sort of like webinars, but less formal, no gated content and no follow-up sales emails. 😎
This week, Jess Cody, product and content marketing manager at MadKudu, explains how she and her team decide when to gate content and when not to. Many content teams are responsible for MQLs, which can create pressure to gate content that might perform better ungated. It’s not always easy to make this call, but Jess is here with some helpful suggestions.