What's the difference between a content calendar and a content pipeline?
Fadeke Adegbuyi, Senior Marketing Manger at Doist, explains that a calendar is meant for editorial planning while a content pipeline is for managing the workflow. The content calendar is the 30,000-ft view. It gives stakeholders insights into content planning, makes it easy to say "no" to new projects when needed and makes it easy to plan out your work each week.
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In this example, each piece of content is represented by a task. Each task includes all kinds of metadata, like the name of the editor, the scheduled publish date, an activity feed and collaborator comments. Stakeholders can subscribe to the project in their calendar, so they can always see what the content team is working on.
This content calendar is a great example of a functional workflow. All the metadata is neatly organized and easy to find, and all of the tasks and sub-tasks are clearly documented. Anyone on the team could easily see what the content folks are working on, and no one one the content team will ever be left wondering where to find the information they need to get work done.
Here's Fadeke showing us exactly how her team structures their calendar and how they use it:
Check out the other videos in this series: