Content, Briefly

Episode 30 - MNTN: Mel Yap on the necessity of a well-rounded content program

Jimmy Daly
October 30, 2023

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On episode #30, Jimmy speaks with Mel Yap  from MNTN. They discuss:

  • Why MNTN doesn't rely on any single marketing channel
  • How mastering tools has become a career advantage
  • Why the content team meets weekly to look at metrics
  • How Mel balances content creation, email marketing, team management and more

👉 You can check out Mel Yap's personal site here:

👉 You can follow Mel Yap  on LinkedIn here:

👉 You can learn more about MNTN here:

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