Win Skeptical Buyers in 2025: Data-Backed Content Workshop

​Buyers are more independent, AI-influenced, and committee-driven than ever. They’re skeptical of bias, skip vendor hype, and ignore generic advice.

​So what does it take to create content that converts today?

​Join us for a special workshop with Superpath members Becky Lawlor (author of Content That Converts: 2025 B2B Buyer Insights, based on 250 B2B decision-makers) and Rachel Wolff, Lead Content Manager at Lokalise, who’ll share how investing in original research helped convert prospects into buyers—what they built, how they used it, and the pipeline impact.

​What you’ll get in this interactive session:

• ​Key insights on how buyer behavior is shifting in 2025—and what content moves deals forward.
• ​Deep-dive examples of survey-based branded research that powers conversion (including Lokalise’s real-world pipeline results).
• ​How to build authority that drives pipeline including frameworks to turn research into sales-ready narratives, proof points, and talk tracks.
• ​15-minute AMA with Becky and Rachel on creating content that actually converts.

​You’ll walk away with data-backed insights, practical inspiration, and fresh ideas you can apply to your own content strategy.

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Here's the recording:

And here are some links and sources mentioned during the presentation:

• Content That Converts: 2025 B2B Buyer Insights
• Localization report distribution plan
• Redpoint Insights
• Becky Lawlor
• Rachel Wolff