Episode 51 - Dock: Eric Doty on automation, learning new skills and LinkedIn superstardom

Jimmy Daly
April 8, 2024

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On episode #51 of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.


00:00 Intro

01:32 Who is Eric Doty?

02:03 What’s Dock?

03:17 LinkedIn, networking, and moderating Superpath's community.

08:26 Eric’s LinkedIn strategy.

10:48 Building different ‘muscles’ on side projects.

12:26 Build in public.

14:31 Overview of Dock’s content initiatives.

17:04 Dock’s podcast and its role in Dock’s content strategy.

20:37 Building a content library.

23:50 ‘Permissionless Co-Marketing’.

24:56 Automating the podcast production.

26:38 Is building a podcast worth it?

28:39 The skillset of content marketers is changing.

32:17 Content team structure at Dock.

33:14 Synergy between different departments.

36:56 Changes to the content strategy based on working with sales.

40:12 PLG sales motion at Dock.

41:36 Learn more about Eric and Dock and get in touch.

42:54 Outro

Useful Links:

👉 Website: https://dock.us/

👉 Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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