Welcome to another content strategy teardown! This week, we're talking about Figma. As always, we'll talk about its business model, then explore all of its content initiatives. To unlock this video, the rest of the series and so much more, check out Superpath Pro.
I've got a new content teardown today. Kapwing is a video editor to help companies repurpose video for other channels. It's a pretty slick tool and its growth efforts are led by Greg Ciotti. We recently had Greg on the podcast and I used this teardown to go in-depth on a few things we talked about. Namely...
Here's the blog post I mentioned in the video: How Feature-Focused Landing Pages Drive Organic Growth
And don't forget you can check out the other teardowns here.
Have a great day!