Content Strategy

5 Minutes on Content: Cassie Naji on the Content Value Curve

Jimmy Daly
November 8, 2021

Welcome to the latest edition of a new series we’re doing called 5 Minutes on Content. These will be quick presentations on a single idea. They’ll be presented sort of like webinars, but less formal, no gated content and no follow-up sales emails. 😎

In this presentation, Animalz’ Cassie Naji—you can follow her on Twitter here—describes the content value curve. It’s a framework for thinking about how you help readers. Are you telling them what to do? Or how to think? She’s also written a blog post on this same topic, which includes more info and examples. You can read that here.

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