The $100K Club | Superpath

Content Editor earning $150,000/year

Jimmy Daly
October 14, 2021

Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.

These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, email me.

For more info on content marketing salaries, check out our salary report.

If you'd like to see more info on salary by job title, check out these resources: Content Marketing Manager Salary, Content Strategist Salary, Head of Content Salary, and Content Director Salary.

What was your first full-time job in content? What was the salary?

Assistant Site Editor, $32,000/year

List out your income by year for as long as you've been working in content marketing:

  • 2017: 32,000
  • 2018: 35,000
  • 2019: 65,000
  • 2020: 70,000
  • 2021: 150,000

How much do you earn today? What's your job title?

$150,000/year, Content Editor

What's the single biggest salary jump you've made? (either from job-hopping or a promotion/raise)

The single biggest jump was from full time agency work to full time product company work–from 70,000 to 150,000

What is your most valuable skill?

The ability to read, understand, and edit highly technical material.

What's the best book you've ever read on writing, marketing, sales, business or productivity? (Feel free to suggest more than one!)

  1. Writing: Several Short Sentences About Writing by Verlyn Klinkenborg
  2. Content: Content Inc. by Joe Pulizzi
  3. Productivity: How To Do Nothing by Jenny Odell
  4. Business: Crossing the Chasm by Geoffrey Moore

Have you had a career mentor/coach? If so, how did you find them and what have you learned from them?


What skills or habits help you thrive at work?

Knowing precisely what I need to get into a flow state and then building a schedule that enables me to stay in flow for as long and as often as possible.

What advice would you give to someone who wants to join the $100k club?

Build a career moat (see and develop rare, high-leverage skills that monied companies need. Always negotiate and never settle for less than what you're worth (and you're worth more than you think you are). Build or find a community of like minded peers so you can commiserate, help, and celebrate.

Where do you live? What is your gender and ethnicity?

White male living in Boston, Massachusetts

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