Content, Briefly

Crossbeam: Sean Blanda on building a 55,000-person newsletter

Jimmy Daly
February 12, 2024

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In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment.


00:00 Intro

03:03 Who is Sean Blanda?

03:29 What’s Crossbeam?

04:43 Crossbeam marketing function.

06:31 Crossbeam content team communication and structure.

08:32 Crossbeam marketing strategy.

10:35 Optimizing content execution in a mature industry.

12:35 Why building an email list is so important.

15:52 The role of SEO in Crossbeam's content strategy.

18:09 Journalistic approach to content marketing.

21:33 Crossbeam's content creation frequency and types.

23:33 Integrating events into content.

27:00 Quality versus quantity in content.

28:19 Crossbeam content creation tools.

30:22 Sean's perspective on AI in content creation.

36:10 Learn more about Sean and Crossbeam and get in touch.

36:50 Outro

Useful Links:

👉 Crossbeam Website:

👉 Sean on LinkedIn:

👉 Sean’s Website:

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