Content, Briefly

Episode #4: Janet Choi on cross-functional content marketing

Jimmy Daly
July 19, 2020

Janet Choi has run content marketing at iDoneThis, and now Clearbit. In this episode, she tells us the story of going to law school, then finding content marketing and pursuing that path instead.

Janet's career has thrived (in part) because she understands how to work across product, sales, support and engineering. Content can't live in a silo and the people who make sure it doesn't tend to grow their careers faster.

Follow Janet on Twitter and the Clearbit blog.

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