Content, Briefly

Episode 42 - WorkRamp: Fara Rosenzweig's multi-media content playbook

Jimmy Daly
January 29, 2024

This episode is brought to you by our friends at

You can subscribe and listen to all episodes of "Content, Briefly" on Apple Podcasts, Spotify, or your favorite podcast app.

On episode #42 of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.


00:00 Intro
00:06 Who is Fara Rosenzweig?
01:43 Fara’s background.
05:08 What’s WorkRamp?
06:23 WorkRamp’s ICP.
09:04 Content marketing program at WorkRamp.
14:13 Content types for specific personas.
20:43 Content creation process.
23:29 Transitioning from text to multimedia content.
26:43 Vendor management for scaling content.
30:21 Content performance measurement and attribution.
36:34 WorkRamp’s podcast and its purpose.
45:43 Learn more about Fara and WorkRamp and get in touch.
47:20 Outro.

Useful Links:

👉 You can follow Fara Rosenzweig on LinkedIn here:

👉 You can learn more about WorkRamp here:

Stay Tuned:

► Website:

► YouTube:

► LinkedIn:

► Twitter:

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.