Content, Briefly

Episode 42 - WorkRamp: Fara Rosenzweig's multi-media content playbook

Jimmy Daly
January 29, 2024

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On episode #42 of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.

Timestamps:

00:00 Intro
00:06 Who is Fara Rosenzweig?
01:43 Fara’s background.
05:08 What’s WorkRamp?
06:23 WorkRamp’s ICP.
09:04 Content marketing program at WorkRamp.
14:13 Content types for specific personas.
20:43 Content creation process.
23:29 Transitioning from text to multimedia content.
26:43 Vendor management for scaling content.
30:21 Content performance measurement and attribution.
36:34 WorkRamp’s podcast and its purpose.
45:43 Learn more about Fara and WorkRamp and get in touch.
47:20 Outro.

Useful Links:

👉 You can follow Fara Rosenzweig on LinkedIn here: https://www.linkedin.com/in/fararosenzweig/

👉 You can learn more about WorkRamp here: https://www.workramp.com/

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath7504

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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