Content, Briefly

Episode 43 - Sumo Logic: Zoe Hawkins' on creating space for curiosity

Jimmy Daly
January 29, 2024

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On episode #43 of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in content creation, valuable perspectives on inventory management, the editorial calendar, and much more.


02:04 Who is Zoe Hawkins?
02:28 Zoe’s background.
03:28 The importance of curiosity in crafting content.
06:14 Building space for creativity.
09:11 What’s Sumo Logic?
10:50 Target audience of Sumo Logic.
11:21 Technical perspective of content at Sumo Logic.
14:20 Sumo Logic’s editorial calendar.
17:10 Zoe’s content optimization process.
19:20 Existing content inventory management tools.
23:55 Content attribution and important metrics.
25:11 Sumo Logic's CTA dynamics.
28:40 Marketing organization at Sumo Logic.
30:01 Team collaboration with different departments.
31:20 Tips for staying aligned with the team.
34:08 The importance of soft skills.
35:46 Learn more about Zoe and Sumo Logic and get in touch.
36:58 Outro

Useful Links:

👉 You can follow Zoe Hawkins on LinkedIn here:

👉 You can learn more about Sumo Logic here:

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