Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.
These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, fill out the form here.
I'm a freelancer. Writer mostly but I've transitioned to designing content strategy for my clients. I've positioned myself as an agency but am pretty much a one-man band. I've never held a full time position or had a job—too entrepreneurial for that! My first year full-time freelancing I earned $50,000.
These aren't fixed since we're talking about a business. It makes more sense to break it out in monthly clusters but that would be a huge list.
I'm the founder of an agency, lead content strategist and freelance writer. I average $11,000 per month.
It's been consistently trending upwards—no major jump.
Empathy as well as passion for a challenge. I like figuring things out.
I liked Cal Newport's book on Deep Work.
I don't read such books generally. If I want to learn how to write better I read fiction authors instead of marketers. I do read a lot, though, as part of work and daily. So I get my fix that way.
Yes, Ilse Benun. She helped me organize my marketing tasks into a framework and provided mental support in tough times.
I need the latter more because I'm prone to overthinking. I found her by reference from another coach I had approached.
There are many!
It's all about balance.
People exaggerate the factors that bring them monetary success. A lot of it comes down to luck. However you have to be in a position to leverage it when it arrives.
Therefore keep working in the hope (not expectation) of luck.
Content marketing isn't some deep thought leadership field like tech or academia.
The gap between a beginner and an expert isn't that big. The ones who have high profiles have luck plus skills gained through work. So don't think the gap is huge and get discouraged.
Keep working and showing up. Never think of yourself as inferior to anyone else in this field. Remember it's mostly marketers exaggerating what they've done.
Show up, do things, and double down on what's working. Always listen to yourself. Your intuition is correct.
I'm a digital nomad with an Indian passport. My company is based in Dubai, UAE.