Episode 52 - An inside look at Ross Simmonds' new book: Create Once, Distribute Forever

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On episode #52 of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.

Timestamps:

00:00 Intro

01:44 Launch of the ‘Create Once, Distribute Forever’ book.

02:45 Why did Ross write a book now?

04:17 Focused on story distribution.

05:36 Blurred lines between content marketing for B2B and B2C.

07:18 Befenits of communities.

14:07 Constraints on content distribution.

19:03 Understanding the fundamentals of content marketing.

23:51 Meta process of writing a book.

32:21 Learn more about Ross and Foundation and get in touch.

33:38 Outro

Useful Links:

👉 Foundation Website: https://foundationinc.co/

👉Ross Book: https://rosssimmonds.com/book/

👉 Ross on LinkedIn: https ://www.linkedin.com/in/rosssimmonds/

👉 Ross on Twitter: https://twitter.com/TheCoolestCool

Stay Tuned:

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‍► LinkedIn: https://www.linkedin.com/company/superpath/

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