Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.
These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, fill out the form here.
I was a web editor for a local newspaper for $15/hour.
My salary as a VP of Content Marketing is $240,000 per year.
I was promoted from IC to Director and broke into six figures for the first time.
Writing. All of this starts with writing clearly. Writing alone wont get you promotions, but it is where all of the future career moves will build from. If you manage a team, they will having trouble respecting you if you don't have one genre of content that you are amazing at.
The Elements of Style - less because of the exact rules. But more because of its focus on brevity.
I've had managers that have taught me lots. You should be excited about the companies you work for - but it's the people that will make you want to inevitably stay or go. If you find someone you trust and that is talented, you should bend over backwards to work with them.
I'm still working on it - but prioritization. You have to let some plates hit the ground sometimes. And that means you have to be ok with looking "bad" in the short term for the sake of the long term.
Every job has a scoreboard. Maybe it's traffic. Maybe it's leads. Maybe it's "brand love". What ever it is, know the game you're playing and know how the score is kept. Every role is different and sometimes the actual "score" is different than the stated KPIs.
I live in a mid-sized eastern U.S. city.