Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.
These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, fill out this form.
For more info on content marketing salaries, check out our salary report.
I've never had a full-time job in content as an employee, so I've never had a salary. I started as a freelancer in 2019 charging $50/hour for one client at 10 hours/week.
Last year I earned almost $130,000 before taxes. I still do some consulting so I call myself a Writer & Consultant specializing in the employee experience.
My biggest increase came when, as a freelancer, I decided to STOP billing for my time and convert every willing client to a retainer instead. In 2021, 99% of my revenue was recurring month to month. I spent less than an hour a month on billing tasks, and only looked for new clients when I felt like it. I more than doubled my income in 2021 compared to 2020, and didn't increase the amount of time I spent working at all.
I love “Give and Take” by Adam Grant, “This Is Marketing” by Seth Godin, and “When” by Daniel Pink
No, but the advice I got to stop charging for my time and start charging for value, from a variety of informal sources, has been life-changing.
Niche down until you become "the one" who can do something specific (or write about something specific) very, very well. It's scary at first, but it works. Then, stop charging by the hour or by the word, and learn how to put a price on the value you create.
I’m a white female living in Nashville, TN.