Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.
These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, email me.
For more info on content marketing salaries, check out our salary report.
Editorial Assistant, in 2007. I made $35,000.
I make $160,000/year as a Head of Content Marketing.
I went from making $130k to $175k. I joined a later stage, personal finance startup that offered a massive pay jump from the series A consumer healthcare startup I had previously been at. It was game changing.
Empathy, for my team and for my target audience :)
I don't usually read business books, but....
Essentialism: The Disciplined Pursuit of Less, by Greg McKeown was a fantastic read about cutting through the noise, setting boundaries, focusing, and being intentional - all in the name of making the most impact with your time.
I just joined First Round's Fast Track and got paired with my very first mentor I've ever had. Highly recommend the program! We are working on managing up and how to build strong business cases for brand marketing work.
Time blocking (I use Clockwise and highly recommend). Documentation of convos and business decisions that get made in Slack or over calls. Honesty, transparency, and vulnerability with my team.
Negotiate. Get to know how different stage startups and different industries set market rates for content roles.
I'm a white female living in Berkeley, California.