I heard this question twice in the last week, so I figured I’d address it here.
Like most everything else in marketing, distributing thought leadership is a lot easier if you’ve spent a few years building a strong foundation (in this case, on social media).
We marketers experience this same problem in many ways:
Still, these projects are urgent. You can’t write a thought leadership piece, then spend two years building a LinkedIn following to promote it. You might as well start doing that, but you need some tactics to get going right now too.
Here are my three best pieces of advice:
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