Content Strategy

How to distribute thought leadership content

Jimmy Daly
April 2, 2021

I heard this question twice in the last week, so I figured I’d address it here.

Like most everything else in marketing, distributing thought leadership is a lot easier if you’ve spent a few years building a strong foundation (in this case, on social media).

We marketers experience this same problem in many ways:

  • “We need to hire a content marketer” (but don’t have an employer brand or any way to reach candidates)
  • “We need to grow our organic traffic” (but have terrible technical SEO and no backlinks)
  • “We need to get signoff from our CMO” (but don’t have a strong track record of delivering good results)

Still, these projects are urgent. You can’t write a thought leadership piece, then spend two years building a LinkedIn following to promote it. You might as well start doing that, but you need some tactics to get going right now too.

Here are my three best pieces of advice:

lock icon for blog posts.png

Subscribe to Superpath Pro to unlock this post

This post is only available to Superpath Pro members. A membership includes access to posts like this, courses on content strategy, monthly 1:1 calls and regular office hours.

You can learn more and signup here

Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.