The $100K Club | Superpath

Senior Content Marketing Manager Earning $120,000/year

Cierra Loflin
October 27, 2022

Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.

These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, email Jimmy.

For more info on content marketing salaries, check out our salary report.

If you'd like to see more info on salary by job title, check out these resources: Content Marketing Manager Salary, Content Strategist Salary, Head of Content Salary, and Content Director Salary.

What was your first full-time job in content? What was the salary?

My first full-time role in content was as a Technical Content Marketing Manager making $60,000 a year.

I had just finished an online program in coding and was approached by a company to write for them and their clients on very technical subjects. I've had a writing background before but never pursued anything with it as I was really unsure of what I wanted to do with my career.

I then fell in love with writing again and content marketing more specifically since it was so unique. From there I knew I wanted to keep being involved in content marketing so I went in-house for a company and then was approached by another company almost a year later to write for them.

My advice for others would be to not turn away from recruiters / managers that are emailing or messaging you on LinkedIn to apply. Sometimes it might just work out better than how you expected it to.

List out your income by year for as long as you've been working in content marketing.

  • 2020: $60,000
  • 2021: $85,000
  • 2022: $120,000
Graph chart showing progression to 6 figures

How much do you earn today? What's your job title?

I earn $120,000 as a Senior Content Marketing Manager.

What's the single biggest salary jump you've made? (either from job-hopping or a promotion/raise)

My biggest jump has been from job hopping, in the past two years I've had three jobs.

What is your most valuable skill?

Creating a content distribution strategy around a piece of content.

I quickly learned that it's not enough to just create a piece of content and publish it and then forget about it. You have to put together a distribution plan for that piece of content and alert everyone else in the organization how you plan to use that content to drive value for the rest of the company.

For every piece of content I create I have a distribution plan for that piece that outlines what we will do that piece of content (for example sharing on LinkedIn, Twitter, Hackernews, Reddit, etc.,) and what everyone's role in the company is for driving that value. Whether that be sharing it on their own accounts or upvoting it on Hackernews and Reddit to increase engagement.

I also follow a checklist for every piece of content on places to distribute. go through this list every time to see if it makes to sense to submit it to the publication, newsletter, or other channels.

What's the best book you've ever read on writing, marketing, sales, business or productivity? (Feel free to suggest more than one!)

I don't really read books, but I read probably read two to three hours worth of news articles everyday and that influences my writing.

Have you had a career mentor/coach? If so, how did you find them and what have you learned from them?

I haven't really had an official one. I've been lucky enough to learn from some great people who were my bosses and apply what they have taught me into my own work today.

What skills or habits help you thrive at work?

Being able to move fast and align the content to the business goals.

What advice would you give to someone who wants to join the $100k club?

Don't be afraid to job hop. Yes, it sounds scary but it is the easiest way to increase your pay. But, with that being said you also shouldn't be job hopping to make more money. In my case, every time I job hopped it was to further advance my career and that just so happened to line up with more money.

Who are you?

I'm a Caucasian male living in New York City, New York.

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