Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.
These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, email Jimmy.
For more info on content marketing salaries, check out our salary report.
My first full-time role in content was as a Technical Content Marketing Manager making $60,000 a year.
I had just finished an online program in coding and was approached by a company to write for them and their clients on very technical subjects. I've had a writing background before but never pursued anything with it as I was really unsure of what I wanted to do with my career.
I then fell in love with writing again and content marketing more specifically since it was so unique. From there I knew I wanted to keep being involved in content marketing so I went in-house for a company and then was approached by another company almost a year later to write for them.
My advice for others would be to not turn away from recruiters / managers that are emailing or messaging you on LinkedIn to apply. Sometimes it might just work out better than how you expected it to.
I earn $120,000 as a Senior Content Marketing Manager.
My biggest jump has been from job hopping, in the past two years I've had three jobs.
Creating a content distribution strategy around a piece of content.
I quickly learned that it's not enough to just create a piece of content and publish it and then forget about it. You have to put together a distribution plan for that piece of content and alert everyone else in the organization how you plan to use that content to drive value for the rest of the company.
For every piece of content I create I have a distribution plan for that piece that outlines what we will do that piece of content (for example sharing on LinkedIn, Twitter, Hackernews, Reddit, etc.,) and what everyone's role in the company is for driving that value. Whether that be sharing it on their own accounts or upvoting it on Hackernews and Reddit to increase engagement.
I also follow a checklist for every piece of content on places to distribute. go through this list every time to see if it makes to sense to submit it to the publication, newsletter, or other channels.
I don't really read books, but I read probably read two to three hours worth of news articles everyday and that influences my writing.
I haven't really had an official one. I've been lucky enough to learn from some great people who were my bosses and apply what they have taught me into my own work today.
Being able to move fast and align the content to the business goals.
Don't be afraid to job hop. Yes, it sounds scary but it is the easiest way to increase your pay. But, with that being said you also shouldn't be job hopping to make more money. In my case, every time I job hopped it was to further advance my career and that just so happened to line up with more money.
I'm a Caucasian male living in New York City, New York.