This post is pulled from a thread in our Slack community. We highlight some of our favorite answers here on the blog, but you can get involved by joining the group.
From my experience, I’ve only seen this kind of initiative fail. Your company wants to boost its public social media channels via a bunch of excited employees. But in reality, only 2-3 people ever reliably "engage” with your internal content.
Here’s why it fails: these initiatives aren’t treated like the marketing campaigns they should be.
The architects assume that employees are sitting around waiting for the opportunity to participate. “Build it and they will come” if you will.
Instead, here’s what I recommend:
Bottom line: If as an employee, I know what the strategy is, it’s aligned to my goals, and the content going out is stuff I enjoy, well then... I’m engaged.