Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.
These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, email me.
For more info on content marketing salaries, check out our salary report.
Content Strategist at a B2B public relations/marketing agency. Salary was probably in the $50s. I started at the agency on the media relations/PR track in 2021 straight out of college, but really wanted to get away from client management and do more writing (i.e., drafting bylines for client media opportunities, putting together proprietary data reports). The agency was small enough that I was able to convince leadership to let me be the guinea pig for our first full-time content role. Today, content is an entire division of the company.
$110,000. I'm a Manager of Content Strategy & Operations
20% bump from being a content strategist to a senior content strategist (2014-2015).
Balancing the big picture and the minute details. I can go down a rabbit hole to research specifics for an individual content brief or draft, but I also devote a ton of brain space to ensuring that content serves our long-term strategy and goals, that we're planning far enough ahead, anticipating trends / blockers etc.
I'm pretty business book-averse, but Ann Handley is my ride-or-die so I can't not shoutout Everybody Writes. I love that it's accessible for even the non-content person. It's relatable, digestible, infinitely reference-able. Ann rules.
This is not a book, but a while back I found this YouTube series, which is basically an editor from the LA Times talking about writing with two former colleagues / journalists. Though they're all coming from a news and reporting background, I've found so many relevant nuggets from these conversations, for both writers and editors. https://www.youtube.com/channel/UC1qC6iYhtFfKjA0KNtz-Qcw/videos
Not formally. I will say that one of the best manager/coaches I've ever worked with was during my time at the global consulting firm. She is the best example of how to lead with strength and empathy, even in stressful or chaotic environments. Especially as I return to people management, I always think back on how she presented herself and supported her team.
Blocking my calendar. Especially when I've been in manager roles, the meeting cadence can be crazy and so distracting from heads down work. I've always tried my best to offensively block focus time when I know I need it.
Something else I've always done, even since my PR days, is to read about a diverse set of topics (even stuff you think might be boring). You never know what connections you can draw, or where your next content idea will stem from. If you're working in MarTech and only read about MarTech, you're doing yourself and your creativity a disservice.
White female living in the Chicago-area, IL