Superpath, SaaS company

The one thing Superpath has always lacked is horsepower. There’s so much I want to do. So many obvious opportunities for growth. So many ways we could help our customers be more successful. All of that has been limited by my time and ability.

Superpath is bootstrapped (something I’m quite proud of!) and I’ve run it that way since the beginning. That means I…

• Keep costs low.
• Invest in new things slowly.
• Grow by building momentum.
• Take very few risks.

The good thing is that you never waste money trying something unproven. The bad part is that you get so used to running the business conservatively that you miss opportunities to invest in its growth. The worst part is that the founder risks burnout by chugging along slowly and doing a lot of things the cheap (and usually harder) way.

Superpath’s first iteration

I’m committed to keeping Superpath lean and simple, but I’m also eager to grow it. The business has grown in fits and spurts, and sometimes shrunk too. We lost tens of thousands of dollars in 2023. We’ve returned to profitability in 2024, and as things have stabilized, I’ve had the chance to catch my breath and think deeply about the future of the business. Do I want to keep doing this? Where is Superpath heading? What am I doing well and what am I doing poorly?

Here are a few conclusions I have come to:

• Superpath, as I know it today, is the first version of the company I hope to build long-term. I’m excited to continue working towards a vision that has gradually become clearer to me.
• Content marketers are still an underserved group and Superpath is in a great position to fix that.
• The future of Superpath is software that enables content marketers to do their best work, connect with one another, and earn more money.
• I need to scale with help from partners who are incentivized to improve the customer experience and grow the business.

To bring the next version to life, I need two things: 1) skilled people to help make it happen and 2) software to make it scale.

v2: The SaaS Company

I’ve spent the last few months finding those people and working out deals to get them onboard. I’m extremely excited to announce that:

• Eric Doty is taking over the community. He’s been a power user since day one. He was the first writer I sourced for our first marketplace customer nearly three years ago. He’s contributed so much to the Superpath community and I’m thrilled he’s agreed to take on a larger role. We’re relaunching our paid community October 1. We’re also recording a podcast about all the cool stuff we’re working on, which is coming shortly.
• Andrew Tate (founder of Argot, not that Andrew Tate) is coming on as our CTO. We’re going to build proper software, an app that content marketers can use every day to do their jobs and improve their careers. It’ll include better versions of some things we already offer (marketplace, community, etc.) and some new stuff we’re cooking up. One day soon, you’ll log into the Superpath app because it’s going to make your life better and easier.

The first thing you’ll see is the refreshed Superpath Pro. We collected feedback from current members and based on that, are refreshing the package to focus on connections. Monthly 1:1 calls, small group calls, office hours, meet and greets, etc. We’re exploring options for in-person events in 2025. We’re also consolidating our two paid tiers into a single experience, Superpath Pro. All of it will be simpler, easier and more useful to our members.

We’ll be sharing more info, a launch special, and some free swag soon.

The foundation is laid

I recently came across a framework called the Lindy Effect. It states that, “the future life expectancy of some non-perishable things, like a technology or an idea, is proportional to their current age.” In this context, it suggests that Superpath’s existence for the last four years indicates that it should still be going four years from now. Normally, past performance is not an indicator of future results, but we do have a track record of figuring it out.

The realization that I’ve been laying the groundwork for a few years—bootstrapping can be slow—is really exciting and this is a milestone for Superpath. We’re in a position to make a serious investment in the future, and I’ve got two partners who are highly skilled in their areas of responsibility and incentivized to help the business grow. They are builders as much as they are business people.

I want to give a massive thanks to all the members and customers who have supported me and Superpath through this first phase. I expect this next phase will be faster and more exciting now that the vision is clearer and I’ve added some much needed horsepower.

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