How to Create Templated Newsletters Powered by A.I.

Jimmy Daly
November 17, 2022

Writer is now an official Superpath partner! Its A.I. writing platform offers a suite of features to power smarter, faster work. Superpath members can get 20% off enterprise plans—just let them know you came from Superpath. By the way, the following post was written with Writer. 🙂

If you're like most people, you probably get a lot of email. In fact, according to a recent study, the average person receives 121 emails per day! So how can you make sure that your email newsletters stand out from the rest?

One way to do this is to use A.I. to write your newsletters. A.I. can help you create newsletters that are tailored to your audience and that contain the most relevant information.

For example, let's say you operate in multiple cities. You can use the same template for each city's newsletter, then let Writer's A.I. writing platform create the copy. This way, each newsletter will be unique to the city it's being sent to, and it will contain the most relevant information for that city.

Segmented newsletters are another great way to use A.I. to write your newsletters. By segmenting your audience, you can ensure that each newsletter is tailored to the interests of the people on that list. This way, you can make sure that your email newsletters are always relevant and interesting.

So if you're looking for a way to make your email newsletters stand out, consider using A.I. to write them. With A.I., you can create newsletters that are tailored to your audience and that contain the most relevant information. Here's Writer CEO showing how it's done.

May Habib: Hi everyone. I am May with Writer and we are doing a series of tutorials with Jimmy from SuperPath on what Writer can do for content marketing and content marketing workflows. Very excited to dive in.

Jimmy Daly: So as we teased in the last one, email is another important sales channel. So we talked a little bit about SMS and push notifications. We also talked earlier about social distribution. Now we'll talk about email. And now that we've done a few of these, I'm starting to get a sense of how this might work. Good inputs leads to good output. You can structure it a certain way, but still would love to see this in practice, May.

May Habib: Jimmy, excited to show you. And our awesome customers over at DoStuff are in your hood. These folks do hundreds and hundreds of event reviews a week by city. I pulled up their city guide for the 303 [inaudible].

Jimmy Daly: The 303. Yeah. That's the Denver area code.

May Habib: And so like lots of us, they produce incredible content. And then the Newsletter Writing [inaudible] is one that is just a little bit less fun for everybody to do and they've already created the content. But this painstaking work to make a newsletter great was still added to everybody's workload. And they were doing this weekly and by city. And so you can imagine all of that adding up. So very familiar story. And so they built a template in Writer that mirrors the way that they write their newsletters. And so they'll do a intro where they promo one of the events. They'll do a Just Announced for the stuff that's the latest. And sometimes they have extra sections there. They'll do a Deep Dive for one of the events and then they'll do a quick What to Do for the weekend, et cetera.

Things happening around town. You can see some have got more writing than others. And of course, we're going to highlight a writing workshop. And those URLs are now in the writer template and their users simply click Generate Content. Now they've already done that painstaking research and writing to get all of those awesome event write-ups done, and now they get to repurpose that into an awesome newsletter that they can send out to their teams. We are just simply going to copy in those URLs in here of the content that is published already and folks who have used writer for custom newsletter creation like this, the pieces don't have to be published so they can sit at a public URL, but on your CMS and private cloud still, or it could be in Google Docs, et cetera. So lots of options if your workflow is [inaudible] all of these are published already, usually it is, and then we click-

Jimmy Daly: Got it.

May Habib: Content.

Jimmy Daly: This is interesting. There's so many-

May Habib: And the goal for this template really was to have content that was 80%, 90% ready to go.

Jimmy Daly: Got it. This is cool because a lot of folks send Digest style emails where maybe they're curating. We do it for SuperPath. Every week we curate the best threads, new content, published events like Sierra, if you're listening, we should probably set this up for the SuperPath newsletter, it'd be a time saver for us.

May Habib: Cool. So these are their sections and it's already formatted the way they format things for these sections. So you can see this, what to do is a bullet and then a time. It is linked to the pieces, every single thing is linked where they want it to be. So these ones are the Deep Dive. They've got the Just Announced, the two bullets for the Just Announced and then the promo and how they write the promo. So this can literally go straight into their MailChimp.

Jimmy Daly: That's amazing. So like capitalization, I see they use Tuesday, they abbreviate it, Tue. All that stuff is baked into this so that they give it the links. The hard-

May Habib: And by section.

Jimmy Daly: Yeah, that's so great. That's really interesting. And I can imagine at a certain scale, particularly if you're doing this for a number of different cities or however your particular setup is at your business, that this would save just a boatload of time. Really, really cool.

May Habib: Yeah, absolutely.

Jimmy Daly: Love it. Okay, we're going to keep talking about promotion and sales and distribution stay within that umbrella of stuff and get into some banner copy ad creation. So we'll jump to that and we'll see you there.

Okay, cool. There you go. Thank you so much, May and your team over at Writer for being such a great partner to us at SuperPath. You're building an awesome product. We really appreciate you spending time to help us get up and running with it. And frankly, your support is what helps us keep this community free, so we really are grateful for that.

For those watching, if you do want to learn more and give Writer a try, go to writer.com. There's a couple of different plans you can choose from. There's also a free tier if you just want to kick the tires, so writer.com. Thanks so much for watching and thanks so much to the team at Writer for your support. Take care everybody.

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