Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.
These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, email me.
For more info on content marketing salaries, check out our salary report.
Non-Profit Marketing Program Manager making $32,000/year.
I'm a Senior Content Strategist making $150,000/year.
I went from $75k a year to $130k a year. I accepted a new role at a new company, but the biggest differentiator was moving from agency to in-house.
Proactive empathy. I bring big ideas to life and help create new categories. To do this you have to connect a lot of moving parts through transparency and empathy. Content Marketing trains you to connect the dots, no matter how far apart they are. Building a campaign is one thing; building a campaign that works requires proactive empathy.
Yes and no. I haven't had a formal mentor, but I had an excellent boss and some truly wonderful content marketing professionals. I met both categories through the agency and have learned more than I can say from them. While I believe a mentor would be helpful, having a group of peers and/or senior peers to learn from and experiment with has been essential to my growth. In particular, they armed me with confidence and curiosity. Key ingredients to big, bold campaigns.
Ask for it. Know that your work has value, and learn how to communicate that value. As a woman, this was particularly difficult for me. I practiced my pitches for raises or interviews or anything else with peers until I was able to clearly communicate how essential content marketing is to an org, an industry, and the bottom line.
I'm a female living in San Francisco, CA.