The $100K Club | Superpath

Content Manager Earning $100,000/year

Cierra Loflin
November 30, 2022

Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.

These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, email Superpath.

For more info on content marketing salaries, check out our salary report.

If you'd like to see more info on salary by job title, check out these resources: Content Marketing Manager Salary, Content Strategist Salary, Head of Content Salary, and Content Director Salary.

What was your first full-time job in content? What was the salary?

My first job was working as a Content Writer.

List out your income by year for as long as you've been working in content marketing.

  • 2019: $50,000
  • 2020: $50,000
  • 2021: $50,000
  • 2022: $100,000
Bar chart showing path to six figures

How much do you earn today? What's your job title?

Today I earn $100,000 as a Content Manager.

What's the single biggest salary jump you've made? (either from job-hopping or a promotion/raise)

I got poached by an early stage startup which doubled my salary, from $50,000 to $100,000.

What is your most valuable skill?

My ability to build great blogs, take initiative by raising ideas and executing them and develop relationships.

What's the best book you've ever read on writing, marketing, sales, business or productivity? (Feel free to suggest more than one!)

I recently read Alchemy by Rory Sutherland which was fascinating. Do Purpose by the Do Books is also great.

Have you had a career mentor/coach? If so, how did you find them and what have you learned from them?

Not officially, but I have friends with more experience than me who I've leaned on for advice in terms of salary negotiation and career moves.

What skills or habits help you thrive at work?

My ability to write, take initiative and speak up in meetings.

What advice would you give to someone who wants to join the $100k club?

Get some serious wins under your belt and leverage them to switch jobs, preferably for a company that has raised a good amount of money. Confidently ask for more than you'd expect. Have chutzpah.

Who are you?

I'm a man living in Tel Aviv, Israel.

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