Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.
These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, email me.
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My first few jobs out of college were writing-heavy digital marketing roles. I worked at tiny startups (max six people!) making around $30k. This was before content marketing was really a *thing*, so I dabbled in everything: organic and paid social media, email marketing, website copy, blogging, ghostwriting, media pitching, etc. It was great experience (especially for someone so early in her career) and really taught me that writing was my strength and passion.
A few years later, I joined a later-stage startup as a pure writer and made $71k plus equity.
My current title is content marketing manager. My base salary is $155k with a $25k annual bonus and equity.
After working at that startup, I joined a very large public company. My salary jumped from $71k to $120k plus equity. At the end of my tenure at the public company, my annual cash compensation was around $175k.
Getting sh*t done. I am a very efficient writer and can produce a lot of high-quality content in a short amount of time. I've covered dozens of different topics, from technical concepts for B2B audiences to more fun, consumer-friendly topics and as a result, I can consume and process a lot of new information very quickly.
I am a huge reader, but prefer books that let me explore a new world and escape my day-to-day reality (currently loving sci-fi novels). I truly believe that making a habit of reading *any genre* will make you a better writer.
I have never had a formal mentor or coach -- it has always happened organically. My mentors in the past have included managers, editors, peers in completely different functions, or even friends. I think people tend to overthink the whole concept of mentorship. Everyone has something to teach you and it doesn't have to be a super formal, thought-out partnership for you to get value.
Find a company that truly values content marketing. You could be the best writer in the world, but if leadership doesn't fully understand the impact of content, they won't appropriately value your skills nor give you the room to grow.
I'm a caucasian female in a high cost of living city.