Content, Briefly

Episode 4 - Alloy Automation: Tina Donati’s Strategy for Mastering Technical Subject Matter

Jimmy Daly
February 27, 2023

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Tina Donati, Content and Partner Marketing Lead at Alloy, joins Jimmy to discuss how Alloy's content team operates. They explore Alloy's strategy and organizational structure, providing an in-depth look into how the team works smoothly and efficiently. Alloy is an integration and automation platform for e-commerce that connects hundreds of apps and platforms, making it easy to access all of your data in one place.

During the discussion, Tina offers a comprehensive overview of Alloy, its customers, and the structure of her team. She shares her career journey and highlights the importance of communication and collaboration in the workplace. Tina also talks about the tools her team uses for asynchronous communication and marketing needs and provides an inside look at their content publishing schedule and types of content they produce.

If you're interested in learning more about Alloy and Tina's insights, visit or connect with her on LinkedIn. You can check out their open content role here.

This episode is sponsored by Campfire Labs, a story-driven content marketing agency that helps you build brand awareness, connect with customers, and create demand for your product. To learn more about how clients like Dropbox, Notion, Clearbit, Asana, Freshworks, and more household names are growing with Campfire Labs, visit

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