Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.
These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, email me.
For more info on content marketing salaries, check out our salary report.
In 2006, I was a staff reporter making $26,000.
I earn $110,000 per year working as a Head of Content.
Job hopping and moving from content marketing manager at a B2B SaaS company to Head of Content at a similar company in the same market. My base pay rose a whopping 33%, which is the best increase I've ever managed to get. The benefits were better, and the company culture was/is a much better fit as well. I make a habit of "coming up for air" and actively evaluating the job market and my prospects, no matter what role I'm in or how happy I am with the company.
In the past, I would have said writing, but in the last 5 years of my career, I would say being able to listen, integrate ideas, and show a competent understanding of the business, it's objectives, and opportunities for improvement. The most competent content marketers, in my opinion, are those who remain curious about the organization they work for and never stop asking questions. I've been fortunate to work in several organizations that were true meritocracies - hard work, innovative thinking, and positive ambitions were/are rewarded, no matter the employee's current role or specialty.
Radical Candor is great because it provides a framework for honest feedback that creates improvement. Similar to the way an editor's objective feedback and markup make a writer's work better, if you can offer radical candor and receive it without your ego getting in the way, you're a more productive person for it.
I've had a few, here are some of their chestnuts:
Regular 1:1's with my manager and my direct reports (1 x weekly minimum), staying abreast of best practices and trends for my profession and role (Superpath CMCG!), not being afraid to reach out to peers in other companies/orgs to ask for advice or recommendations (again CMCG!), learn how to pitch an idea/campaign or project with direct relevance to the business use case, the expected results, and the benefit to the team or organization you're working for. And, finally, if you're not organized, find someone who is and learn from them.
Job hopping is the best way to level up your title and pay in a short amount of time. Get very good at giving an "elevator pitch" about how and why your contribution is valuable (to current employers and future employers). You should always have a shortlist of numbers/analytics that demonstrates your effectiveness, i.e., organic traffic generated, conversions created, email open rates, etc. - understand what your "performance dashboard" looks like and monitor it obsessively. No one will ever be as good an advocate for you as YOU! (Seriously, I get modesty, but why wouldn't you do the best for yourself that you possibly could?)
Where do you live? What is your gender and ethnicity?
White non-Hispanic male, living in Indianapolis, IN.