The $100k Club

Head of Content Marketing Earning $125,000/Year

Jimmy Daly
July 5, 2024

Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.

These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, fill out the form here.

For more info on content marketing salaries, check out our salary report.

If you'd like to see more info on salary by job title, check out these resources: Content Marketing Manager Salary, Content Strategist Salary, Head of Content Salary, and Content Director Salary.

What was your first full-time job in content? What was the salary?

Content Coordinator with $40,000 salary

List out your income by year for as long as you've been working in content marketing.

$40,000 - 2016

$55,000 - 2017

$60,000 - 2018

$70,000 - 2019

$75,000 - 2020

$85,000 - 2021

$90,000 - 2022

$120,000 - 2023

$160,000 - 2024

This includes freelancing too. Freelancing helped to increase income, learn about many different businesses and keep writing skills sharp.

How much do you earn today? What's your job title?

Head of Content Marketing - $125,000

What's single biggest salary jump you've made? (either from job-hopping or a promotion/raise)


What is your most valuable skill?

Building a strong content marketing strategy

What's the best book you've ever read on writing, marketing, sales, business or productivity? (Feel free to suggest more than one!)

1. Everybody Writes by Ann Handley

2. Epic Content Marketing by Joe Pulizzi

3. Extreme Ownership by Jocko Willink

4. The Making of a Manager by Julie Zhuo

5. Hard Things About Hard Things by Ben Horowitz

Have you had a career mentor/coach? If so, how did you find them and what have you learned from them?

No never. I wish I did.

What skills or habits help you thrive at work?

1. A deep sense of ownership. Without this, work life can be miserable.

2. Genuine care for the people I work with.

3. An obsession with analytics and performance.

What advice would you give to someone who wants to join the $100k club?

The magic you're looking for is in the work you're avoiding. Without taking on new challenges, there won't be any growth. Take as much as possible off your manager's plate, get things done, and always focus on delivering results.

Where do you live?

Toronto, Ontario, Canada

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