Your content team should sit down at least a few times each year to review progress and plan ahead. Quarterly is a nice cadence for content planning—it’s good to sync up more often, but since content takes time to create, publish and do its thing, quarterly works best for this type of meeting.
Keep in mind that quarterly planning should be holistic. It’s not just about coming up with content ideas. It’s a chance to measure your progress, check in with your team, reset expectations and make plans for the coming months. This may feel like a lot, but every bit of this—from team member growth to your attribution methodology—affects your team’s success.
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