$100K Club

Head of Content earning $150,000/year

Jimmy Daly
August 4, 2022

Welcome to another post in the $100k Club series. You can see the full series here. This is "My Morning Routine" for content marketing folks making six figures. The goal is to shed light on the skills and habits that enable people to achieve lucrative jobs and help get more people in this club.

These will be anonymous and updated regularly. If you make more than $100k/year and want to contribute, email me.

For more info on content marketing salaries, check out our salary report.

What was your first full-time job in content? What was the salary?

I was temping as a Copywriter creating product descriptions, landing pages, and blog posts for eCommerce sites. I earned $12 an hour.

List out your income by year for as long as you've been working in content marketing.

How much do you earn today? What's your job title?

I earn $120,000 as a Head of Content and do some freelance consulting and earn an additional $2,500 a month, coming to a grand total of $150,000 a year.

What's the single biggest salary jump you've made? (either from job-hopping or a promotion/raise)

All my biggest salary jumps have been job hopping. My biggest jump was the most recent, going from $90,000 to $120,000. I owe it all to developing a personal brand and attracting recruiters. I actually got two job offers for $120,000 and accepted the one I wanted more.

What is your most valuable skill?

Making meaningful connections. It's not just about being good at your job. It's about knowing the right people to get you to your next job and knowing the people who will help you thrive there.

What's the best book you've ever read on writing, marketing, sales, business or productivity? (Feel free to suggest more than one!)

Everybody Writes by Ann Handley is one of my favorites.

Have you had a career mentor/coach? If so, how did you find them and what have you learned from them?

I've had many unofficial mentors. They've mainly been people I've worked with in the past. I've learned that you have to advocate for yourself and learn how to sell your ideas to people.

What skills or habits help you thrive at work?

Being curious and immersing myself in the communities I'm serving with my content.

What advice would you give to someone who wants to join the $100k club?

Stick with what you enjoy even if it doesn't pay well at first. If you enjoy it, you'll devote time to it and improve your skills enough to make the money you want. Also, don't be afraid to change jobs.

My most stagnant years both in terms of earnings and learning were the ones where I'd stuck around too long. If you've been somewhere for two to three years and you feel stagnant, consider starting to interview.

Who are you?

I’m a Caucasian woman living in Syracuse, New York.

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